AI Visibility, Measured

Right now, somewhere, a customer is asking ChatGPT for a business like yours, and getting a confident answer that doesn't include you.

I measure whether your business gets named, and what's standing between you and getting cited.

$499 · 75 questions · 3 engines · 225 responses

This isn't a self-serve tool or a one-and-done report. I walk you through what we find, what it means for your business, and where the opportunities are.

Customer question · Local discovery
Who are the best estate planning attorneys near me?
Customer question · Service expertise
Who should I hire for a contested estate?
Customer question · Consideration
Which firms specialize in business succession?
Customer question · High-intent
Who handles complex probate matters?
01 · The Shift

The way people search has changed

People increasingly ask an assistant a full question instead of typing keywords, and the answer names two or three businesses rather than ten.

Traditional search
  1. 1Search
  2. 2Browse options
  3. 3Visit websites
  4. 4Compare
  5. 5Decide
The buyer controls the comparison
AI discovery
  1. 1Ask a question
  2. 2AI synthesizes
  3. 3Shortlist forms
  4. 4Recommendation influences decision
  5. 5Visit 1–2 businesses
The system shapes the shortlist first
The distinction

Search visibility helps someone find options, while AI visibility influences which options are presented as credible enough to consider.

The question is no longer whether your website ranks. It is whether AI systems understand, trust, and recommend you.
What actually changed
20%
Nearly 20% fewer Google searches per U.S. person in 2025 than the year before.
SparkToro, 2025
34%
Of U.S. adults have used ChatGPT, roughly double the 2023 share.
Pew Research Center, 2025

The businesses earning those mentions are rarely the biggest ones. They are the ones described clearly, referenced consistently, and easy to identify across the web.

02 · The Walled Garden

AI visibility is not SEO

A search engine hands you ten links and lets you sort them out. An assistant gives you one answer, which means it first has to decide what to trust.

Traditional search

A page of options

estate planning attorney near me
1
2
3
  1. 01Enter keywords
  2. 02Scan links
  3. 03Open several websites
  4. 04Compare options
  5. 05Choose a business
Visibility means appearing where someone can find and compare you.
Answer engines

A synthesized recommendation

Synthesized answer
Shortlisted business
Shortlisted business
  1. 01Ask a full question
  2. 02AI weighs available evidence
  3. 03A short answer is composed
  4. 04A shortlist is presented
  5. 05Visit one or two businesses
Visibility means becoming part of the answer or shortlist itself.

These neutral interface diagrams illustrate the difference in behavior; they do not represent customer results.

SEO measures

Position in a list of links

  • Rankings for keywords and phrases
  • Backlinks, meta tags, and crawlability
  • Clicks earned from a results page
  • Competition for attention among ten options
AI visibility measures

Whether you are named inside the answer

  • Mentions, prominence, and sentiment in generated answers
  • Whether your business is described clearly and consistently
  • Which third-party sources the assistant trusts
  • Whether you make a shortlist of two or three
AI answers are becoming a new layer of discovery, sitting above search rather than replacing it.
The overlap, and the difference

The two disciplines overlap, and neither makes the other obsolete, but the assistant is asking a more human question: is this business clearly described, and do other trusted sources agree it is real and good at what it does?

03 · What I Do

The methodology

A structured sample of the questions your buyers actually ask, measured on every major assistant.

75
Questions
×
3
AI engines
=
225
Observations
Six tiers of buyer intent
01
Discovery
02
Category consideration
03
Specific need
04
Comparison
05
Validation
06
Direct brand
From responses to findings
  1. 01Responses

    Every answer from ChatGPT, Claude, and Gemini is captured in full.

  2. 02Analysis

    Mentions, position, prominence, and sentiment are scored response by response.

  3. 03Competitive signals

    The businesses recommended instead of you, and how consistently they appear.

  4. 04Source evidence

    The directories, reviews, and third-party references behind each recommendation.

  5. 05Visibility findings

    Cross-engine patterns, prioritized, with the evidence attached.

Three engines, three behaviors

Each engine is measured separately, then compared, so structural patterns can be told apart from engine quirks.

Competitive citation analysis

The businesses assistants do recommend are examined alongside the sources supporting their visibility.

Grounded in existing data

Where available, Google Analytics and Business Profile data calibrate the audit against how people already find you.

Checked, not just generated

Important claims get a closer research pass before they become findings or recommendations.

Built for you, not from a template

Before any audit runs, I spend 30 minutes learning how your clients actually make decisions, and that conversation shapes the query framework.

04 · The Framework

Three lenses on every finding

Measurement tells me where you appear. These lenses explain why, and where the opportunity is.

01

Your presence

Where AI sees you.

Where your business appears, how often, and which buyer questions trigger a recommendation.

12%
Mention rate, all engines
Visibility signal
02

Competitive positioning

Who appears instead.

Which competitors AI recommends, and the patterns that keep them consistently visible.

Competitor A64%
Competitor B48%
Competitor C31%
Your business12%
Category pattern
03

Source landscape

What evidence AI relies on.

Which external sources, directories, reviews, and third-party references AI systems draw on.

  • Industry directoriesHigh
  • Review platformsHigh
  • Local pressMedium
  • Your own siteLow
Citation evidence

Together, the lenses separate a visibility gap from a positioning problem or an authority problem, so the recommendation addresses the right cause.

05 · More Than a Report

You don't just get the score

Raw AI answers become business intelligence in four moves, each producing something you can look at.

01Measure
225 observations, captured in full
ChatGPT75 responses
Claude75 responses
Gemini75 responses
02Analyze
Every response scored on what matters
Mentioned12%
Competitor named71%
No business named17%
03Synthesize
Individual answers become patterns
Confirmed, not discovered
Brand and founder split
Directories outrank your site
04Recommend
Patterns become prioritized action
Critical4
High2
Medium2
You don't just get the score. You get the explanation.
What the analysis adds
Finding · You're confirmed, not discovered
"Assistants may vouch for you with warmth and detail when asked by name, yet leave you out when a customer asks a broader discovery question, which means you are being confirmed rather than discovered."
Findings and patterns, not just data
Drawn from 225 measured responses across ChatGPT, Claude, and Gemini.
A representative finding

Each finding arrives with the evidence behind it, so you can see which question produced it, which engine answered, and who was named instead.

Extend the work
Action Plan
The implementation plan
A definitive plan that goes well beyond what to change. Specific copy you can use or adapt, the choices worth weighing, and the reasoning behind each one, detailed enough to act on yourself or hand to a developer with confidence.
Follow-up review
The re-audit and comparison
The same measurement run again once the changes have had time to register, with a side-by-side comparison and an honest read on what shifted and what didn't. The closest thing to seeing whether the work landed.

That interpretation is at the heart of every engagement, while the depth of support you choose from there is entirely up to you.

06 · See The Work

The deliverable, in the open

Unlike most consultants in this space, I show my work, including the redacted excerpts below from a real engagement I delivered for a Massachusetts-based service practice.

Exhibit 01 · Scorecard panel
AI Visibility Scorecard
Where you stand today
Overall mention rate
~12%
16 of 150+ AI responses mentioned the client
Discovery visibility
Very low
Nearly invisible when not named first
Confirmation visibility
Moderate
Found when someone knows the name
Site citations
0
Client site never cited as a source
Top-of-report scorecard summarizing visibility across ChatGPT, Claude, and Gemini, measured across hundreds of responses.
Exhibit 02 · Key findings
Key findings
Critical
Reshape your expertise into question-answering pages
The gap: the blog holds real expertise but is not organized into dedicated pages that answer the specific questions buyers ask.
Critical
Make it unmistakable that [Brand] is [Founder Name]
The gap: the site uses both names but never states they are the same entity, so AI assistants treat them as separate.
Critical
Name your locations and specialties in plain text
The gap: the site names the state but never the city, region, or county terms people actually ask about.
High
Name your method
The gap: the citable experts in this audit each have a named method others can reference. The client does not.
Findings showing the discovery vs confirmation pattern, where the practice surfaces on direct queries but is invisible on open intent queries.
Exhibit 03 · Source landscape
Source landscape
What supports the shortlist

Illustrative distribution of cited source types within a redacted category sample.

Professional directories
38%
Frequent
Independent editorial
27%
High-trust
Review platforms
21%
Supporting
Company websites
14%
Limited
Source analysis showing which external references most often support the businesses that answer engines recommend.
07 · The Client Experience

A real product, not a deliverable

Your report, findings, recommendations, and baseline live in a private online space you can revisit and share with the people doing the work.

Private client portal

The work stays useful after the walkthrough.

Return to the baseline, review the evidence behind each finding, and share prioritized recommendations with your team or implementation partner.

  • Private online access
  • Report and key findings
  • Prioritized recommendation queue
  • A baseline you can revisit and share
Private workspace · Recommendation progress
Completion
2 / 8
Recommendations complete
Not started5
In progress1
Complete2
Updates as the client completes recommendations.
Recommendation queue
01
Reshape your expertise into question-answering pages
Critical4-6 weeks
02
Make it unmistakable that [Brand] is [Founder Name]
Critical4-6 weeks
03
Name your locations and specialties in plain text
High4-6 weeks
01Measured baseline
02Evidence behind findings
03Prioritized recommendations
04Private workspace access
08 · What Makes Me Different

Four things I do that others don't

AI visibility is a new field, and most of the advice circulating is recycled SEO with new branding. Here's what sets this practice apart.

I measure, I don't guess.
The Snapshot measures 75 questions, 225 responses, three engines, and six tiers of intent, replacing consulting hand-waving with evidence.
I tell you when something isn't working.
I separate what the evidence clearly supports from what is promising but still uncertain. If the measurement does not support a claim, it does not go into your recommendations as fact.
I compare you to the right people.
I compare you with other individuals and small practices that AI assistants actually recommend, rather than with an established 40-year-old nonprofit whose path you cannot realistically replicate.
I flag evidence vs. hype.
I sort recommendations into three tiers: grounded in your audit data (recommend confidently), promising but unproven (test, don't assume), and what I deliberately don't recommend because it's recycled SEO with new branding.
09 · How It Works

The engagement

From the first form to the final report, here is what to expect.

  1. 01
    Start with a short intake form
    Five minutes to share what your business does and who you serve. The Snapshot is $499, so there are no surprises on price. If you want a deeper engagement, select the Full Audit or Action Plan instead.
  2. 02
    Talk first, only if you want to
    For anyone who'd like to ask questions before committing, a 20-minute call covers fit and anything you want to know. It's optional, not a gate. Plenty of people skip straight to getting started.
  3. 03
    Choose a package and reserve your spot
    Choose Measure, Diagnose, or Act. The $499 Snapshot is the automated baseline; the larger audits remain hands-on consulting engagements.
  4. 04
    Kick off and gather what the audit needs
    A short kickoff call and a deeper questionnaire fill in the picture, along with access to any analytics or search data you're willing to share.
  5. 05
    Build the query set, then measure
    For the Snapshot, review the 75-question framework before measurement begins. For larger audits, I build the expanded framework with you and run the deeper research manually.
  6. 06
    Walk through the findings together
    Your report arrives in a private secure space 48 hours before the call, so you can read it on your own terms first. Then I spend 60 minutes going through it with you, so the priorities make sense and you leave knowing your next move. Factual corrections are always included.
  7. 07
    The implementation plan, if you upgraded
    A comprehensive plan delivered within five business days of the walkthrough, with specific copy you can use or adapt and the reasoning behind each recommendation.
  8. 08
    Put the findings to work
    Use the prioritized recommendations or Action Plan to make the changes yourself, hand them to your team, or scope implementation support separately.
10 · Who This Is For

Honest fit check

Not every business will get the same value from this work. Before we talk pricing, it's worth being clear about who this is built for, and who it isn't.

This is the right service if
  • You depend on being found by people who don't already know your name
  • Your business has been around long enough to have real expertise to package
  • You're willing to make changes to your site, content, or how you're listed online (or to hire someone to do it)
  • You want honest measurement, not guarantees
This is probably not the right service if
  • Most of your business comes from referrals and AI visibility is a "nice to have" rather than a real lever
  • You're looking for someone to guarantee specific outcomes
  • You're not willing to actually change anything based on the findings
  • You expect a quick fix; this is real work that compounds over months
11 · About

About AI Consulting Desk

The mission

AI Consulting Desk exists because the AI visibility question is real, the answers most consultants are giving aren't, and someone has to do this work honestly.

The tools and methodology

I built a multi-engine query pipeline that captures hundreds of responses across ChatGPT, Claude, and Gemini and aggregates responses for structured analysis, a competitive citation framework drawing on B2B intelligence techniques, and a production pipeline that turns raw audit data into a polished deliverable in days. The engineering isn't decoration; it's what makes the methodology consistent across clients.

Kate Porter, founder

I'm Kate Porter, and AI Consulting Desk is my practice. I bring more than 12 years of marketing and strategy experience from Fidelity Investments, Fidelity Digital Assets, CVS Health, and Office Depot, including campaigns recognized by the Obama White House (#CVSQuits) and ranked first in the App Store (Elf Yourself). After working in crypto since 2014 and with AI tools since the early GPT days, I see AI visibility as the next channel to emerge and one that deserves a rigorous methodology.

12 · Packages

From measurement to diagnosis to action

Choose the depth that fits the decision in front of you. Each engagement is fixed-scope, evidence-led, and clear about what comes next.

Featured starting point
Measure
AI Visibility Snapshot
$499
See how your business appears across real-world customer questions in ChatGPT, Claude, and Gemini.
  • 75 strategically selected questions
  • 3 AI engines and 225 total responses
  • All six customer-intent tiers
  • Mention rate, position, prominence, and sentiment
  • Competitor visibility and evidence analysis
  • Cross-engine patterns, findings, and opportunities
A substantive baseline of where you appear, where you do not, and who appears instead.
Get Your AI Visibility Snapshot
Diagnose
Full AI Visibility Audit
$1,500
Understand why the visibility patterns exist and what the deeper competitive landscape looks like.
  • Approximately 150 questions across five environments
  • Approximately 750 provider calls
  • Broader competitive and intent-level analysis
  • Deeper citation, source, entity, and brand diagnosis
  • Polished online report and 60-minute walkthrough
  • Hands-on, manually executed research engagement
Typical turnaround: 2 to 3 weeks
Request Full Audit
Act
Audit + Action Plan
$2,500
Turn the full diagnosis into a prioritized, implementation-ready strategy.
  • Everything in the Full AI Visibility Audit
  • Strategic interpretation of the findings
  • Prioritized actions and sequencing
  • Specific changes and ready-to-use guidance
  • Measurement plan and clear next steps
  • Hands-on strategic consulting, not more queries
Typical turnaround: 3 to 4 weeks
Get the Full Strategy

Need me to execute the recommendations directly? Custom Implementation is scoped per engagement; reach out to discuss. (Action Plan increment credits toward custom quote if previously purchased.)

13 · Questions You Might Have

FAQ

The questions that come up most often, answered directly. If yours isn't here, the intake form has a place to ask.

The Full Audit typically takes two to three weeks. The Audit + Action Plan typically takes three to four weeks. Snapshot timing depends on the current queue and is shown before purchase.
14 · Next Step

Want to know if AI is recommending you?

The intake form takes about five minutes, and if the engagement looks like a fit, I will be in touch within one business day.

Start the conversation